Re: [Paddlewise] magazine recommendations

From: ralph diaz <rdiaz_at_ix.netcom.com>
Date: Wed, 01 Dec 1999 13:31:53 -0800
Sandykayak_at_aol.com wrote:
> 
> In a message dated 11/30/1999 11:46:59 PM Eastern Standard Time,
> romeug_at_erols.com writes:
> 
> << Got my first issue of Ralph's Newsletter 'Folding Kayaker' which is
>  nothing but information, albeit focused on the more transportable of the
>  species.  I would say that half of the information is for more general
>  application, such as a dry bag article and a lights for night paddling
>  article.  As he writes on the list, the articles are informative and
>  complete.   >>
> 
> Hallelujah, someone else agrees with me!
> 
> Sandy Kramer
> 

It may be a little unfair to general interest magazines (and I include
Sea Kayaker in that) to speak of them in the same breath as for a
dedicated newsletter.  A dedicated newsletter (by that I mean one with a
narrow focus such as Folding Kayaker) is always going to do a "better"
job for a narrow audience than a general publication would.

I once had some one write me saying why should he pay $28 a year for
Folding Kayaker when he could get Sea Kayaker for (then around $15 a
year, now $20.95).  I waited a bit before responding and then gave him
the math.  Folding Kayaker gives you some 6 to 8 articles each issue
mainly on very minute stuff about folding kayaks and related subjects. 
Times 6 issues you get about 36 to 48 articles a year on that narrow
subject.  Sea Kayaker probably covers folding kayaks in some general way
about once a year.  So to get that folding kayak article in Sea Kayaker
costs you $20.95; maybe $10.48 if there are two articles in the year. 
In Folding Kayaker, in contrast, each article is costing you about 75
cents.  Clearly on cost effectiveness alone and forgetting quality, you
would be nuts to subscribe to Sea Kayaker for folding kayak specific
articles.

I had another guy who subscribed to Folding Kayaker in its first two
years and who I actually met and talked with on the phone and who I
helped on some matters.  He later dropped his subscription.  About six
months after he let it lapse, I read a letter from him in Atlantic
Coastal Kayaker asking them to do more articles on folding kayaks. 
What's that song about looking for love in all the wrong places? :-)

When I first started the newsletter, I wanted to publish one with real
practical stuff on folding kayaks.  I felt I was the only person who
could write for it the way I envisioned and stick to a narrow focus (I
had two decades of writing and directing high-price newletters field on
very specific international business topics; so I had practical
experience on sticking to a subject).   In the first year, people
submitted travelogue type articles, which I felt, and still do, are
better placed in a general publication than in Folding Kayaker.  Since
they didn't talk about the boats themselves I didn't use them and kept
just writing my own nuts and bolts articles including some of the nature
that Gabriel mentions above that are slightly more general but do have a
folding kayak slant.  Little by little, I think readers caught on and
submissions started coming in with a terrific practical slant, often
much better detailed than I could muster for such a wide range of
folding kayaks as there out there.  And those who submitted articles of
a travel nature peppered them with lots of details on how they got their
boat there, packed for camping, special add-ons they made, etc.  So I
started using reader submissions as well as my own articles and the
publication is a far sight better for it.

The amount of detail in Folding Kayaker often amazes even me.  It is
just something that Sea Kayaker can't really do or justify to its broad
range of readers.

If you need the details on a narrow focus aspect of sea kayaking, you
have to locate a good newsletter on the subject.  For example, I know
that Chris K. of Chesapeake Light Craft puts out a great newsletter on
his boats with lots of up to date info for people who have made one or
looking to make one or want to modify what they have or add a useful
accessory.

As far as I know, no one is doing a Greenland style paddling dedicated
newsletter with detailed info.  It is a field waiting for someone to do
so as it is narrow in focus, has building aspects to it, lots of nuances
of technique, narrow use gear to review or alert people to, etc.  To
some degree ANorAK is evolving in that direction with a high Greenlandic
content because its hardcore readers lean that way as does its current
editor, Ray Killen.  BTW, the next issue (December?) of Atlantic Coastal
Kayaker (out of the Boston area) is scheduled to be largely dedicated to
Greenlandic topics.  I wrote a think piece for it regarding Maligiaq's
visit to the Big Apple with that understanding.

As Doug Lloyd said, there's a lot to getting out a publication.

Apologies for going into such detail.


ralph diaz
-- 
-----------------------------------------------------------------------
Ralph Diaz . . . Folding Kayaker newsletter
PO Box 0754, New York, NY 10024
Tel: 212-724-5069; E-mail: rdiaz_at_ix.netcom.com
"Where's your sea kayak?"----"It's in the bag."
-----------------------------------------------------------------------
***************************************************************************
PaddleWise Paddling Mailing List - All postings copyright the author and not
to be reproduced outside PaddleWise without author's permission
Submissions:     paddlewise_at_lists.intelenet.net
Subscriptions:   paddlewise-request_at_lists.intelenet.net
Website:         http://www.paddlewise.net/
***************************************************************************
Received on Wed Dec 01 1999 - 10:47:21 PST

This archive was generated by hypermail 2.4.0 : Thu Aug 21 2025 - 16:30:17 PDT