Re: [Paddlewise] Nearly Fatal

From: Nick Schade <schade_at_guillemot-kayaks.com>
Date: Tue, 7 Mar 2000 10:23:10 -0500
At 7:45 PM -0500 3/5/00, Reeves, Debbie (Debbie) wrote:
>It's 3 a.m. and I give up on my sleeplessness caused by the incidents on
>3/3.  Here's what happened:
>

Unfortunately, there is a financial disincentive for retailers to stress
safety. Many people coming in looking for a boat, are probably a little bit
scared about safety to begin with. They may had experience in a canoe where
they felt like they were going to tip over or actually did. Others may not
have even that much experience with boats. Many people are afraid of the
water, they don't know what is under the surface and don't want to find out.

So, the retailer has to assure these potential customers that kayaking is
safe. And it generally is, so they aren't lying. But, after convincing the
customer that kayaking is safe, how do you now say, "But, you really need
to be careful..." without making kayaking sound dangerous and potentially
losing the sale?

Most retailers probably assume that people are smart enough not to go out
when the weather is nasty. When it is truly nasty, that may be a safe
assumption, but there are gray areas. If it 70°F and the sun is shining,
most people would not consider the weather nasty. But if the water is 45°F
and the wind is blowing against a strong current, the conditions could be
called bad for an inexperienced paddler.

How, in the relatively short time a retailer has with a customer, can they
teach him what constitutes bad conditions. Some of us have been paddling
for 20 years and can still be fooled.

The morally appropriate technique may be to try to terrify the customer and
see if they still want to kayak after hearing some horror stories. But,
this will probably not sell as many kayaks. Kayak retail is a marginal
enough business as it is without scaring away customers prepared to part
with their money.

Most honorable retailers are probably prepared to tell the occasional
customer that the sport is probably not right for them. But, where do you
draw the line? Who bares the responsibility for the safety of the customer?
The boat manufacturer, the designer, the retailer, or the customer
him/herself?

This list serve group broke away from wave~length (RIP) primarily because
one individual thought that the designers, manufactures and retailers were
selling an unsafe product and it was his duty to save the customers of the
world from the conspiracy. To a certain extent "sponson" Tim had a point.
Kayaks can get you into deep trouble very quickly. But, it also a very
pleasant sport with a relatively easy learning curve that can be enjoyed
safely by the most inexperienced people.

One of the things I find most facinating about kayaking is I can go out on
the local lake for a pleasant little paddle one day and the next go
crashing through gnarly surf. And use the same boat to do it.

How do we introduce people to this sport while keeping them safe? How do
you outline the risks of the sport without making it sound more dangerous
than it really is? Is there one script that could be read to every person
purchasing a kayak that will go far enough in reducing the risks?

I don't have any answers to these questions although I suspect that the
answer to last question is "No". I don't think there is any one thing you
can say to everyone which will have the desired effect. Everyone who ever
dies in a kayaking incident is a victim of inadequate education. If they
could do it again, they would probably avoid the deadly situation.

However, the retailer is going to go out of business if they say the one
thing guaranteed to keep the customer from dying in a kayak: "Never get in
a kayak." This does not condone saying nothing but it does mean they can
never say enough.



Nick Schade
Guillemot Kayaks
10 Ash Swamp Rd
Glastonbury, CT 06033
(860) 659-8847

Schade_at_guillemot-kayaks.com
http://www.guillemot-kayaks.com/

>>>>"It's not just Art, It's a Craft!"<<<<



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Received on Tue Mar 07 2000 - 08:46:49 PST

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