Re: [Paddlewise] Sea Kayaker Reviews [was Another batch of new kayaker questions/comments]

From: ralph diaz <rdiaz_at_ix.netcom.com>
Date: Sat, 12 Aug 2000 14:54:40 -0700
SRI wrote:
> subscribers.  In most business, it is important to maintain friendly
> relations with your income sources (and others in the industry).  Thus, the
> editors and publishers of SK no doubt desire to maintain a good relationship
> with the mftrs of kayaks.  Plain and simple.  It would be difficult to
> maintain such a good relationship if SK decided to devote part of its
> energies (and space) to really bashing any given kayak model(s).

Mark,

Your comments, as always are good and thought-provocking.  One always
has to maintain good relations with the industry.

I find myself in this position with the folding kayak industry.  I am
friendly with all of the chief people and have broken bread with them
and had them over to my home.  Good relationships are important but in
coverage of the industry's products, a publication has a greater
responsibility to the reader than to the advertiser or industry. 

A case in point.  I recently reviewed the Klepper Alulite in my
newsletter.  Since it had gotten such hype in so many magazines with
photos and commentary right out of the press releases, I decided to give
it a real thorough review.  In some ways I held it to a higher standard
because it was Klepper, a standard bearer of the trade.  Also I decided
to give it a full page sidebar comparison with the Feathercraft K-Light
which is what the Alulite is squarely aimed at rather than into some
little niche market.  The review was tough.  I went over my text several
times to tone it down in order not to sound like I was bashing it.  And,
as is normal in my reviews, where I found a deficiency I often would
indicate a remedy that the buyer could easily do.  A committee of
anonymous reviewers a la Sea Kayaker's approach could simply not do
that.  Only a dedicated, knowledgeable person in the field can with any
credibility and credence.

I got a call from the Klepper distributor.  I was expecting that he
would ream me but instead he asked for 35 copies of that issue in order
to distribute at a trade show!  A fair, honest review from a recognized
expert (I am, for better or for worse) is worth a lot, more than pr
stuff.

I think that someone like Matt reviewing a hardshell would take
basically the same tact that I do, i.e. not be belligerently bashing but
rather act as the friend of the reader to explore high points and low
points of a boat and where possible, with the latter, suggest small
fixes that may work to improve those.  Malicious reviews of a boat or a
book or anything have no place in a responsible publication.  One or two
responsible, known knowledgeable experts will not be malicious but
rather thoughtful in their approach to a review and readers would be the
better for it.

Again, I want to underline that I think that Sea Kayaker is a fine
magazine.  Like with Klepper, I am just holding it to a higher standard
because it is so good.

ralph diaz
-- 
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Ralph Diaz . . . Folding Kayaker newsletter
PO Box 0754, New York, NY 10024
Tel: 212-724-5069; E-mail: rdiaz_at_ix.netcom.com
"Where's your sea kayak?"----"It's in the bag."
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Received on Sat Aug 12 2000 - 11:57:31 PDT

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