> >In Mt. Denali State Park, Alaska, the rangers sit mountaineers down and make > >them watch a video before they start climbing. But that is a state park and > >they have the right to mandate that kind of thing. Perhaps someone could make > >a scary safety video that could be handed to new buyers? I wish that could be so.... Years ago ACA produced a series of intro safety videos intended for use by liveries. A longer one was intended to be seen by prospective guides, the other two for the public, both relatively short. It bombed. Clients just weren't interested in sitting around and looking at it. SOme liveries refused to use it, saying they didn't want to scare off their paying clients.... There's a new series around, now, including one for sea kayaking, which came out earlier this year, especially for liveries and dealers... How many have seen it? A couple of years ago, one of the local canoe clubs developed a package of information including safety literature, lists of resources, water ratings, etc. to be given out (actually attached to boats) to new purchasers. They included a year's free membership in the club with newsletters, etc. --Not a single one of those were ever sent in.... Dagger had a promotion a few years ago wherein you were given a free 6 month membership in ACA. In our division we never had more than 5 or 6 people taking advantage of it, out of some 1400. The majority of buyers of boats simply aren't interested in really learning more about the sport or its aspects. This is a really tough public relations nut to crack. I have no idea how to do it.... Joe P. *************************************************************************** PaddleWise Paddling Mailing List - Any opinions or suggestions expressed here are solely those of the writer(s). You must assume the entire responsibility for reliance upon them. All postings copyright the author. Submissions: PaddleWise_at_PaddleWise.net Subscriptions: PaddleWise-request_at_PaddleWise.net Website: http://www.paddlewise.net/ ***************************************************************************Received on Thu Dec 13 2001 - 06:54:06 PST
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