RE: [Paddlewise] Still safety - deep sigh!

From: <Rick.Sylvia_at_ferguson.com>
Date: Mon, 22 Apr 2002 08:09:34 -0400
scott said

>"you can lead a horse to water, but you can't 
> make it drink".

That's correct... but you can put salt in his oats.  Don't make him drink - make him "want" to drink

> No amount of safety video's for a buck are going to make 
> people actually
> watch them.  Not to be narcissistic here, but just wanted to bring the
> thoughts back to earth. :)

The thought wasn't about a "safety" video.  It was a video "checklist".  IE:  "Congratulations on buying a boat -- now don't be stupid - go learn about cold water, about clothing, about rescues, etc.  And, by the way, my store has some resouces for you at a very reasonable price."  Really, is that any different than advertising - except this one hits kayakers with pin point accuracy?

It's kind of like your tag line below.... you're simply influencing the situation.


> Scott Simpson

> "There is always one more thing you can do to influence any situation"
> Lt. Gen Harold Moore, USA (Ret)


Rick - Poquoson
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Received on Mon Apr 22 2002 - 05:09:50 PDT

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