Ralph says ... |There is a rule of thumb used in the publishing world. Basically you expect |that a mature publication is doing its job if it is reaching about 10 per |cent of its targeted audience or market. This formula doesn't always work |but it certainly gives you something to wrap your hands on. .... Your analisys sounds good to me Ralph, but remember that those magazines have subscribers all around the globe. Your estimates would be accurate only if the proportion of non-american subscribers is minimal so you can discard it. If not, I don't feel these magazines are known enought to consider they reach 10 % of the paddling comunity of the planet. We still have huge comunities who rely on paddling as their mayor transportation system, but still isolated enough to know about the existance of these magazines. Anyway I am convinced that the USA and Canada have the biggest ratio of paddlers per inhabitant of the world. Another refference point can be this list. I asked Kirk about it some time ago ind if I remember well he said paddlewise has about 750 subscribers, I gess probably 70 % are from the usa and canada. Australia and New Zeland may be the third on the list ... But I don't think this refference would be a fair representation anyway. Fernando Lopez Arbarello --------- Kayak Argentina --------- http://home.earthlink.net/~kayakarg entina kayakargentina_at_earthlink.net *************************************************************************** PaddleWise Paddling Mailing List - Any opinions or suggestions expressed here are solely those of the writer(s). You must assume the entire responsibility for reliance upon them. All postings copyright the author. Submissions: PaddleWise_at_PaddleWise.net Subscriptions: PaddleWise-request_at_PaddleWise.net Website: http://www.paddlewise.net/ ***************************************************************************Received on Wed May 08 2002 - 11:48:24 PDT
This archive was generated by hypermail 2.4.0 : Thu Aug 21 2025 - 16:30:52 PDT