Re: [Paddlewise] Keeping kayak club members in touch.

From: Jody Russell <jrussell_at_pclink.com>
Date: Sat, 20 Dec 2003 08:59:41 -0600
I'm late to this topic because we've had the flu in the house. 103.6 
is a high temp!!

Our club, Inland Sea Kayakers, is in the Minneapolis/St. Paul area of 
Minnesota. We have about 140 households at this time, with multiple 
paddlers in many households. I'm the communications director of the 
club.

We have two primary means of communication, both electronic, both 
one-direction.  We have a web site www.inlandseakayakers.org which is 
updated every couple of days. People do visit the web site regularly 
because it's where all events are posted and where you sign up for 
events.

But the second method is the one which really reaches into homes -- 
and that's something called the ISK News Wave. This is an email 
newsletter which is sent to almost everyone. When they join the club, 
we take email addresses right on the application. Of our members, 93% 
are on email.  It's not a listserve and it's just from the club to 
the members, using a "blind" list.  The NewsWave is sent every other 
week, sometimes more if necessary and sometimes less (if the flu is 
here). In this, we announce trips, parties, dinners, pool sessions, 
when we need volunteers at an event, when there's a meeting (ok, even 
when two club members got engaged).  Club members report this is the 
one thing that keeps them "in the loop" even when they haven't 
participated in any real way in a year. They know where we'll be, 
they know what we're doing, and they are invited.

We had a message board for about 5 years which came to a sudden death 
last week. The first software I used (free from Matt's Script 
Archive) kept getting spammed, and the spam fixes were getting more 
and more frequent, and when I left town on a trip, man -- did that 
thing get nasty!  I moved to another free bulletin board software -- 
Discus -- and this worked well, but we kept running out of space on 
our server.  The bulletin board was where we intended people to 
connect with each other, sell used gear, buy stuff, etc. This worked 
okay, but was never highly used. However, the day it went down I sure 
heard about it!

The feedback we get from club members has been that the NewsWave, the 
electronic update that goes out twice a month, is the best way we 
communicate. Granted, it's not between members, but this is simple to 
do and gets people involved.

Jody Russell
Eden Prairie, MN
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Received on Sat Dec 20 2003 - 14:45:18 PST

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