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From: Evan Dallas <evand_at_pensionresourcegroup.com>
subject: [Paddlewise] Mariner kayaks
Date: Wed, 19 May 2004 14:25:39 -0700
>>>>Date: Wed, 19 May 2004 04:31:48 -0700
From: "Matt Broze"  <mailto:mkayaks_at_oz.net> mkayaks_at_oz.net
<big snip>
It is hard to do much kayak testing at the greatest chance to do so (a
symposium) __if you are one half of your companies work force__ and you are
already seriously overworked hauling around and demoing your own kayaks to
potential customers. <<<<
 
Matt -- So all those Mariner kayaks I've seen (I'm a Seattle-area guy) are
made by only two people?!?!?!  If so, that would appear to speak highly for
your quality control (owners generally having a higher vested interest than
regular employees).  Or did you mean you have only two "management"
employees, plus a bunch of others who do the fiberglassing, etc.?
 
Evan Dallas
Woodinville Washington
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From: Matt Broze <mkayaks_at_oz.net>
subject: Re:[Paddlewise] Mariner kayaks
Date: Thu, 20 May 2004 01:32:32 -0700
Evan Dallas asked:
>>>>>>Matt -- So all those Mariner kayaks I've seen (I'm a Seattle-area guy)
are
made by only two people?!?!?!  If so, that would appear to speak highly for
your quality control (owners generally having a higher vested interest than
regular employees).  Or did you mean you have only two "management"
employees, plus a bunch of others who do the fiberglassing, etc.?<<<<<

We have only two employees, Cam and I. During the late 1970's I supervised
about 25 to 30 people for Early Winter's production department. Cam did all
the art work and lay-out of their catalog. Early Winters tried him out as a
copywriter (he is a far more talented writer than I) but all he could do was
parody the catalog. "The Winterlight tent, named for the one season for
which it is unsuitable" (or something close to that) was one sentence that
he wrote during his tryout. I think he was too honest to want to write ad
copy he didn't believe himself. But I digress, my point was that while I
think I was a very good supervisor for someone else (I think I might be too
demanding when it is my own dollars at risk and being wasted). Supervising
is not something I really want to do again. It is often easier to do the
work yourself just the way you want it done than it is to train and then
supervise someone else (not to mention become an unpaid bookkeeper for the
taxman when you hire any employees--what happened to the 14th amendment
forbidding involuntary servitude).  Philosophically I would rather encourage
some one to take responsibility for their own life and employment so would
rather deal with an individual who is an independent contractor with their
own business than ride heard on employees, which can become a full time job
itself.
We have only had two hired employees during the entire 24 years we have been
making kayaks and they were pretty short term. Both were excellent employees
and expert kayakers (I think Craig was the first person to paddle the entire
outside coast between Seattle and Glacier Bay) but the longest either
employee worked in our store was for about for nine months during the
busiest times of the nineties sea kayak boom.

We started out in 1980/1981 doing all the designing and building ourselves
(from the plug to the molds to the kayak and all the parts we couldn't buy
off the shelf) but soon we contracted with John Abbenhouse (later he
expanded and renamed his business Northwest Kayaks) to build the hulls and
decks (with the vacuum bag process) at first in his garage. We then
transported the separate hulls and decks to our garage (to be seamed
together by us), and then to our basement (to be finished by us--right down
to bending the aluminum strap into a figure four for the foot pedals at
first). Over time we contracted out those jobs that professionals could do
better (like making foot braces) and more efficiently than ourselves. We
have always done the critical (to being straight and centered) seat
installation and finishing work on the kayaks we sold ourselves. I wrote "
kayak we sold ourselves" in the last sentence because there was a period
during the 1980's when NW Kayaks expanded greatly and sold our designs to
dealers around the country (outside of WA and OR) and paid us a royalty for
those sales. For several reasons, including quality control issues (with the
wholesale kayaks we never saw) hurting our reputation, and the delay in
being able to serve our own customers in a timely manner (because our molds
were also being used for building kayaks for NWK's wholesale customers) we
ended that arrangement and therefore quit competing against our own designs
(being sold by others) and risking our reputation for a relatively small
royalty return. In 1987 we opened a retail store near the water in Kirkland
and in 1991 we moved it (with our own car and minivan) to a better location
in Seattle near NWOC where we have stayed ever since.

Once we had to keep regular shopkeeper's hours because of the store we no
longer had the time to seam the hulls and decks together so we contracted
with NW Kayaks to also do that particularly odious part of the building
process. We contracted with others to make the basic seat and coaming parts
(although for a long time I still glassed the sliding seats and seat plates
together and glassed in all the coaming and hatch rims after Cam prepped
them and made sure they were installed straight and even to his artists
eye). Several years ago we lost our workshop and warehouse space (that had
been right above NWOC) to yuppification and since them all fiberglass work
must be contracted out to others. Tom Wilkinson, of Wilkinson Boat/Seaworthy
Kayaks built our seats and small glass parts for years and later installed
hatch rims when we lost our workshop space.

For the last several years we have contracted with one individual to build
all the glass work on our kayaks. Noy Palatvov is a perfectionist and takes
great pride in his work. He set up his workshop in Sultan, WA. He does a
better job of building the fiberglass parts of our kayaks than we could do
ourselves, Where seconds had become a major problem for us due mostly I
think to expansion and high turnover at NWK (we wouldn't ship seconds so we
would have to make another kayak for a distant customer and sell the
cosmetic second at a discount in our store where storage space is now very
limited) now cosmetic flaws are practically non-existent and this makes my
life much less stressful. We have watched many companies we bought items
from grow from one person operations to having many employees and in every
case I can think of, quality went seriously downhill and screw-ups magnified
as those companies got expanded and took on employees. It is kind of funny
because when we started we put out a very professional looking brochure
because we wanted to appear big and established rather than like we were,
just a couple of guys building kayaks in their garage and basement. now that
we are well established (and have seen the dangers having too many
employees) we would rather it be known that we are a very small company but
also very experienced. One other advantage of remaining small is that we
have never had to go into debt. we watched Early Winter's die under a
crushing load of a debt they had acquired by expanding rapidly (they were
the thirty fifth fastest growing company in America according to Inc.
magazine, but they had no control over the interest rate they paid because
it was tied to the prime interest rate during a rapid inflation).

As I have done from the start, I still install every sliding seat and foot
brace system. Cam still installs the deck rigging and fixed seats and
backrests in all our kayaks.   I created (with some help at first) and keep
up our website. Now we do all the advertising, answering the phone and
talking to potential customers (I hesitate to call it selling--today I told
a guy how he could modify his used Sprite to solve its broaching tendency so
he wouldn't need to buy a new kayak from us). We think if you do your best
for the customers, even if it might cost a sale in the short run, in the
long run treating the customer like you would like to be treated will
actually pay better.

We do all the finishing (seats deck lines etc) and arranging for (and
packaging for) shipping. I also do all the buying for the store. We do all
the bookkeeping and accounting for the business as well. We used to have an
accountant go over our books at the start of the year but she would be
chronically late getting the books done by tax time and often made errors we
had to catch at the last minute anyway so we even started doing our
corporate taxes ourselves because we could get it done earlier and plan our
estimated tax payments better.

We also wholesaled several items to other dealers until just recently. Items
such as pumps (we had the gray Beckson pump modified for use by kayakers)
and our paddlefloats, and other items we designed like tapered dry sacks,
sea kayak sized float bags, clear urethane watertight chart cases etc. but
in the interests of having more free time we ended all of our wholesale
operations a few months ago.

 Some folks ask us why we don't give kayaking lessons or why we don't rent
kayaks. Hey man, give me a break! We are happy to suggest several places
where customers can go to get those needs met.

The kayak business has been down the last few years, especially in the
economically hard hit Seattle area (Think Boeing, 911, and the dot com
bust). We are not worried about this, we are relieved (except we worry about
keeping Noy profitable so he can keep building kayak hulls for us). I was
able to take several multi-week vacations during the last few years, that's
been a treat.

Matt Broze
www.marinerkayaks.com
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From: <cholst_at_bitstream.net>
subject: Re:[Paddlewise] Mariner kayaks
Date: Thu, 20 May 2004 12:38:55 -0500
Hey Matt,

I still have a few Early Winters products around the house, including the sushi 
boxes. About the only one I still pack, though, is the candle lantern. I always 
enjoyed reading the catalog, and I think I might still have one or two of those 
squirreled away, too. I was sorry to see the company go under.

Chuck Holst
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From: K.Stevens <K_Stevens_at_telus.net>
subject: RE: [Paddlewise] Mariner kayaks
Date: Thu, 20 May 2004 09:34:45 -0700
[Moderator's Note: Content unaltered. Excessive quoting (including  
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I knew a lot of the story already, but it is always interesting to read the
history in a "nutshell" so to speak...

Kirby S



Coastal Waters Recreation
www.CoastalWatersRec.com <http://www.CoastalWatersRec.com>
Every trip, a new adventure!

-----Original Message-----
From: Matt Broze
Subject: Re:[Paddlewise] Mariner kayaks


Evan Dallas asked:
>>>>>>Matt -- So all those Mariner kayaks I've seen (I'm a Seattle-area guy)
are made by only two people?!?!?! 

We have only two employees, Cam and I.
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