Re: [Paddlewise] random followups

From: John Winters <jdwinters_at_eastlink.ca>
Date: Wed, 23 Feb 2005 11:45:33 -0400
Matt wrote:
 Assorted SNIPS

>There was a
> lot of superlatives available to proclaim with that particular kayak model
> but "Simply the Best" was not one of them.

What model? In any case surely this model really is "Simply the Best".

> If I remember correctly, you should notice that nothing I wrote in the ad
> copy for the Square Deal Kayak Company's "Blockbuster" (as I now prefer to
> call it) model was actually untrue. Misleading for those who don't analyze
> closely what is actually being said, perhaps.

So what is "untrue"?

> Who says you can't learn anything from television commercials?

Who indeed. They know to keep it short and to the point even if they don't 
have a point.

> In looking at watercraft one should consider any parameter
> close to one extreme or the other to be very suspect.

Hmmm. No extremes. Does that mean the kayak business has become the 
McDonalds of boat building?

Cheers

John Winters
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Received on Wed Feb 23 2005 - 15:00:14 PST

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