Re: [Paddlewise] PressHerald report today

From: Craig Jungers <crjungers_at_gmail.com>
Date: Tue, 18 May 2010 14:08:09 -0700
On Tue, May 18, 2010 at 10:35 AM, Scott Hilliard <kiayker_at_sbcglobal.net>wrote:

> How do we get the word out without getting the activity over-regulated?
>>
>
>
>  What we need to do, in what has always been my humble opinion, is take the
> focus away from the equipment and put back where it belongs - on the skills.
>

This does not solve the problem. They aren't buying equipment (just a $39
water ski wetsuit would have helped) AND they aren't taking lessons. Do they
think kayaking is dangerous? Sure. Ask them? They'll tell you it is.
Strosaker paddling to Catalina is clearly dangerous. But did they think a 1
mile paddle to Ram Island was dangerous. Obviously not. Perception is the
problem. Expecting a college girl spending a week visiting a friend with a
kayak to go learn skills sounds great but is, in my opinion, entirely
unrealistic.

Anyway, I think your focus on skills falls short. At the very least it
should be a focus on both. A focus on skills might be fine in So. Cal. with
60F water or on the Gulf Coast or when you paddle in groups. But in Puget
Sound - and in other areas with cold water year around - you need more than
skills. Two expert paddlers at Plum Island who spent two hours in the water
unable to get back into their kayaks might attest to that. In the end it was
their equipment that saved their butts.. not skills. And that story is not -
by a long shot - the only example.

But besides all that, the suggestion to focus on skills faces exactly the
same issue as a focus on equipment. Namely, how do we convince a person who
just bought a $399 kayak at Wal-Mart to go take a $150 introduction to
paddling course? He thinks he's only going to paddle it on the local lake
until they spend a weekend at the beach next summer and someone decides to
paddle to Ram Island.

We KNOW they aren't going to buy a drysuit for $600. We are pretty sure they
aren't going to buy a farmer john (or jane) for $120. And those only cost
money. How can we expect them to pony up both money AND time for lessons?
Will they buy a $60 paddlefloat and learn to use it? Probably not and my
guess is that it's the "learn to use it" part of the equation that they balk
at.

So it has to be cheap, it has to be almost brainless to do, and it has to be
easy to carry. Only a VHF handheld combined with a water skier type shorty
wetsuit and a PFD meets those requirements. But that's hardly a new idea
and, anyway, that's not working either.

There must be a new idea somewhere. Perhaps if our economy weren't in the
dumps the various manufacturers and retailers could use their various PR
organizations to get the word out better. Especially to parents. Ads on
buses. TV spots. Ads in boater magazines. I dunno. If I knew how to fix it
then it'd be fixed by now. But I'll bet someone has an idea.


Craig Jungers
Moses Lake, Wa
www.nwkayaking.net
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Received on Tue May 18 2010 - 14:08:17 PDT

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