Some retailers (including the one in my previous town) do give free lessons to new boat purchasers. The cost is minimal per boat sold, for several new paddlers take the class at one time. It results in follow-up business for the retailer as the new paddlers start seeing how different gear is used. The classes are held at the canoe club, which helps the new paddlers continue with their new sport rather than drift away, which again leads to more gear and boat sales to the retailer over the years. All in all, a lot of business comes out of very minimal effort. Alder Creek Kayak & Canoe wrote: > Ron writes: > > I think it would be a great advertising ploy if every > manufacturer/retailer > > offered free safety lessons with every boat sold > > > > I don't want to sound like a Scrooge but it is really hard to be competitive > in today's market AND give away anything. Especially in considering where > do you draw the line? A fairly complete safety lesson( beginner lesson) > takes 4 hours and costs $60. > > We highly recommend them to ALL paddlers and do sell quite a few but to give > it away would be a nightmare. > > Steve (who lives on retail $$$) *************************************************************************** PaddleWise Paddling Mailing List - Any opinions or suggestions expressed here are solely those of the writer(s). You must assume the entire responsibility for reliance upon them. All postings copyright the author. Submissions: PaddleWise_at_PaddleWise.net Subscriptions: PaddleWise-request_at_PaddleWise.net Website: http://www.paddlewise.net/ ***************************************************************************Received on Sat Apr 20 2002 - 13:49:02 PDT
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