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From: John Kirk-Anderson <jka_at_netaccess.co.nz>
subject: [Paddlewise] Kayaker Nearly Dies- lesson- long post
Date: Fri, 01 Jan 1904 04:08:50 +1300
Another paddler makes the news!

There is a lesson to be had from this incident, and one that is not
preaching to the choir.

We can educate the messenger.

In a situation such as this one that features in the mainstream media, we in
the know will often find fault with the reports. Understand that the journo
writing the article has almost certainly been told the story by someone
else, be they emergency services, bystanders, or possibly the concerned
party. 

It would be nice to think that the reporter would then cross-check and
verify the details, but the reality is they will have been given the story
to write between five other things to do before finishing work. They
probably know nothing about paddling, and care even less. This is not to
knock the media, it is simply life. I have been in daily newspapers for 17
years, and see it happen every day.

What can we do?

Make contact with your local media outlets and tell them if you are doing
something which they may be interested in. Smaller newspapers, for example,
often need photographs for quiet news days, and kayak rescue sessions etc.
can make good "fillers". Don't be grumpy if they don't make the paper, in
this case that is not the point. You will then be in their contact book, and
hopefully you will get a call if they need comment on a situation such as
the one that started this discussion. This is your chance to put the record
straight, before it is released.

A few of words of warning.

1. Once in a contact book, you don't get out.

2. Don't make inflammatory statements. They WILL come back to haunt you.

3. If asked to comment on something about which you don't have the full
details, decline until you have those facts.

4. The media is a two-edged sword. They will show no favouritism and it
could be you they are chasing next week.

To demonstrate how it can work:

In December 2002 a kayaker went missing in my local area. Despite sitting
metres away from the reporter doing the story I wasn't asked to assist,
despite everyone he spoke to outside work referring him back to me. When I
heard about it I helped with his story, and a follow-up when the body was
recovered.

I then contacted the police dealing with the inquiry, and was later asked to
prepare a report for the coroner. At the inquest the coroner made very
positive references to my report and endorsed my recommendations. This was
picked up on by my own paper, and a local TV station. By this round-about
means the situation was reported accurately, the coroner didn't make
uninformed decisions, and no-one was tempted to suggest silly law changes.

Our national organisation, KASK (Kiwi Association of Sea Kayakers, NZ inc),
has followed my example and is preparing a panel of "expert witnesses" to
work alongside any investigating body in similar situations.

John Dowd, author and expedition paddler, among many other things, (and of
course an ex-pat Kiwi) said at a recent symposium in Auckland that sea
kayaking was about freedom. To ensure that freedom in this world of
regulation and litigation we need to pick our fights and use our experience
wisely. Rather than grumble in a list like Paddlewise, we should use the
contacts it offers to influence the decision makers.

Anyone interested in my report for the coroner, drop me a line.

Cheers

JKA

-- 
John Kirk-Anderson
Banks Peninsula
NEW ZEALAND
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From: Joseph Pylka <jpylka_at_earthlink.net>
subject: RE: [Paddlewise] Kayaker Nearly Dies- lesson- long post
Date: Sun, 28 Mar 2004 10:40:37 -0500
> A few of words of warning.
> 1. Once in a contact book, you don't get out.
>
	Not always.  There is a local reporter in the NJ area who occasionally
does paddling related stories.  If you are interviewed for a story, you
will never be interviewed again even if you might be the acknowledged
resource for that topic.  He will dig out another person to interview even
if that one might not know much about the subject.  His thinking seems to
be that you have had your 15 minutes so....  BTW, I don't believe this
reporter has ever paddled.

	Normally this is not a big issue but it does mean that if you have a press
release from a club or advocacy group wherein you are trying to "educate
the messenger", it vanishes.
Joe P.
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