Re: [Paddlewise] Disclaimers

From: Dave Kruger <dkruger_at_pacifier.com>
Date: Tue, 27 Apr 1999 22:04:01 -0700
Southwind Kayak Center wrote:
> 
> I think it would be positive to open Clyde's "can of worms" and
> discuss how commercially connected people could/should/might/shouldn't
> be involved in this list.
> 
> When Paddlewise members are discussing and looking for a particularly
> hard to find book or video or paddle which we carry, I would love to
> say that to the whole list [SNIP]
> 
> And when everyone is discussing something we have commercially
> evaluated for sale in our store, I would love to give our evaluation [snip; see below]
> 
> Two of our instructors are occasional contributors of technical info
> and perspectives here and I love to see their expertise shared.[snip]

> I know other similar commercial folks who severaly limit their
> contributions because of the same reason. We really don't want to turn
> this into a marketing device, but we are in the business of helping
> paddlers do what we all want to do!

I like what Steve from Alder Creek does:  IF *someone else* brings it up: 
comment freely about the good *and bad* attributes of a given product or
boat and freely acknowledge whether his firm sell it or not.  That is not
"advertising" so much as it is sharing expertise.

I suspect strongly most list members are very savvy consumers and would
resent abuse of the nature of this forum to "promote" sales of a product,
per the infamous activities of the sp**s*n guy.

I believe a retailer (or mfr) generates respect (translates to sales) by
his/her willingness to share expertise -- and that is of more real retail
benefit to the retailer than the short term benefit of meeting a short-term
need for a customer.

For a prime example of this, lurk on rec.boats.paddle and tune in to Kern
Hendricks' participation (he is the System 3 epoxy guy).

-- 
Dave Kruger
Astoria, OR
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Received on Tue Apr 27 1999 - 22:04:34 PDT

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